Hydration is trending. It’s the latest lucrative frontier of the wellness boom.
Every morning around 7 a.m., as she prepares to film a live workout for her 237,000 Instagram followers from her New York City apartment, Megan Roup sips on warm water with a squeeze of lemon while her French press coffee brews. It’s a ritual she has followed for years, the origin of which she can’t quite remember.